A Web3 marketing workflow with scope and evidence at each handoff

Which project inputs shape the first scope?

The first artifact is a brief covering 6 inputs: project and stage, audience or market, objective, possible channels, timing context and constraints. These details let us assess the requested work before proposing activities.

Add links to current project materials. Name the person who can approve copy, creative or account access. Separate confirmed facts from open decisions. That distinction helps us identify what needs clarification instead of treating an assumption as a project requirement.

A useful first message can include:

• Project description and current launch or campaign context.
• Target audience, priority market and intended outcome.
• Channels under consideration and any fixed timing limits.
• Existing links, brand materials and approval contact.

The brief does not need to be a finished campaign specification. It needs enough evidence for a scope review. We clarify missing details and then return proposed work for your review. For broader context on our agency, see About us. To start that exchange, send the available inputs through Contact.

What does the written plan settle before work begins?

The plan records 4 controls: included deliverables, responsibilities, work sequence and reporting format. It also identifies client inputs that affect progress. You can use this record to confirm that the proposed work matches the brief before approving it.

We set timing after reviewing the requested activities, required materials and approval path. The schedule shows preparation, any client review, execution and reporting in a workable order. If your team has a launch date or a period when activity must not run, include it in the brief. We assess it before confirming the schedule.

Before approving the plan, check that it answers these points:

• Which deliverables are included, and which are outside scope?
• What access, assets or information must your team provide?
• Who approves materials, and how will approval be recorded?
• What schedule and report format will we use?

If you need to compare scope options, review Pricing or ask us to clarify the proposal before confirming it. A written scope gives both teams a common reference for delivery and reporting.

How are crypto payment and execution connected?

The payment record names 7 supported assets: USDT, USDC, BTC, ETH, SOL, TON and BNB. We begin execution after the scope and payment terms are approved, and the prepayment is received and confirmed.

The sequence keeps payment tied to the agreed work:

• Approve the written scope and payment terms.
• Confirm the asset and receiving details with the project contact.
• Send the prepayment and share its transaction reference.
• Wait for confirmation before treating execution as underway.

Confirm payment instructions through the designated project conversation. Do not use an address from an earlier or unrelated message. Keep the transaction reference so it can be matched to the project. The Payment methods page covers payment options in more detail.

During execution, we work against the approved scope. Your contact receives a request when we need an asset, access or decision. If your organization requires a particular invoice or approval route, raise it before confirming the plan. That gives us a chance to address the requirement before payment and scheduling.

Which evidence belongs in the completion report?

The completion report groups delivery into 4 fields: agreed deliverables, completion status, available links or evidence, and outstanding items. We agree the exact format during planning so the record reflects the work, not a generic activity summary.

The report explains what was delivered and notes any changes from the approved plan. It can also identify a client decision that remains open and state what to consider next. Your team helps maintain a reliable record by supplying accurate project descriptions, approved claims, current links and prompt notice of material changes.

Platform review, placement availability, presentation and rotation remain under each platform’s control. We commit to the work and placements written into the scope, not to a platform decision or a particular audience response. See Guarantees and refunds for related terms.

For the next step, send your project description, priority audience, timing constraints and current materials to Contact. We will review the inputs, clarify open points and return a proposed scope for your approval.